Saltire Systems Saltire Systems
SYS.001 // Estate Agency Operating System

One person.
Full-service
estate agency.

Saltire Systems is the AI operating system that replaces the entire back office of a Scottish estate agency. You handle valuations and photography. Munro handles everything else — from the first enquiry to the final keys.

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The Problem

Traditional estate agency is broken

Running an estate agency in Scotland means hiring negotiators, administrators, marketing coordinators, solicitor chasers, and receptionists. Five to ten people just to sell houses.

The overhead crushes margins and prices out rural Scotland, small towns, and island communities from having a proper local agency.

1
Person needed
The Solution

Meet Munro, Your AI Overseer

Munro is the AI at the heart of Saltire Systems — your tireless colleague who never sleeps, never forgets a follow-up, and never lets a solicitor go unchased. Named after Sir Hugh Munro, who systematically catalogued every mountain peak in Scotland, Munro systematically manages every property sale from first enquiry to final keys.

Not rule-based automations that break at the first edge case. Munro genuinely reasons about every situation — reading tone, understanding context, making judgment calls. It reads every incoming email, SMS, and portal message. It knows which property, which stage, which buyer, and what happened before. When it can't decide, it escalates to you with a clear explanation of why.

You

  • In-person valuations
  • Property photography
  • Complex judgment calls

Munro

  • Lead generation & nurturing
  • Listing creation & marketing
  • Portal syndication (Rightmove, Zoopla, OnTheMarket)
  • Buyer handling & viewings
  • Offer analysis & presentation
  • Transaction management (Scottish missives)
  • Multi-channel comms (email, SMS, portal, phone)
  • Documents & digital signing
  • Social media posting
  • Seller updates & portal
Capabilities

What Munro handles

Lead Generation

Meta Lead Ads, AI valuation landing pages, drip campaigns, and automated nurturing. Every enquiry flows straight into the pipeline.

Enhanced Valuations

AI-researched valuation reports using Registers of Scotland data, EPC records, and 10 comparable property searches. Branded reports emailed to sellers.

Listing Engine

AI-guided interview extracts property details. Three AI-written descriptions. Go-live gate ensures everything is ready before marketing.

Portal Syndication

Rightmove, Zoopla, and OnTheMarket integration. Automatic sync on status changes. Change detection prevents unnecessary API calls.

Buyer Pipeline

AI pre-qualification scores every buyer. Viewing scheduler with automated reminders. Post-viewing feedback collection.

Offer Analysis

Every offer scored 0-100 by AI. Strengths, concerns, and recommendations. Presented to sellers via their personal portal.

Scottish Missives

11-milestone transaction tracker. Solicitor chasing when things stall. Deadline monitoring. Full conveyancing lifecycle.

Multi-Channel Comms

Email, SMS, seller portal, AI voice answering. Munro chooses the right channel based on urgency and context.

Documents & Signing

Legal agreement generation from templates. PDF rendering. Digital signature collection. Append-only audit trail.

Agency Websites

Branded multi-tenant websites with property search, area guides, team pages, custom domains, SEO, and AI search optimisation.

Social Media

AI-generated content posted to Facebook and Instagram automatically when listings go live, go under offer, or sell.

Analytics & Reporting

Pipeline funnel, conversion rates, revenue tracking, time series charts, and communication breakdowns. Full visibility into your business.

The Process

How it works

01

Win the instruction

Meet the seller, assess the property, take photos. Saltire generates the listing from an AI-guided interview that captures every detail. Listing agreement sent for digital signing.

02

Munro markets it

Three AI-written descriptions published. Rightmove, Zoopla, and OnTheMarket synced. Social media posted. Buyer enquiries captured and pre-qualified automatically. The seller gets their own portal to track everything.

03

Offers to acceptance

Munro analyses every offer — score, strengths, concerns, recommendation. Presented to the seller via their portal. They accept, counter, or decline. Munro communicates the decision to all parties.

04

Missives to keys

Munro tracks every milestone of the Scottish conveyancing process. Chases solicitors when things stall. Updates the seller at every stage. You hand over the keys.

Scotland First

Built for Scottish law

Missives
Not "exchange of contracts." Proper conclusion of missives with qualified acceptances, formal letters, and binding obligations.
Home Reports
Built-in awareness of Home Report requirements, 12-week validity periods, and Energy Performance Certificates.
Offers Over
Understanding of Offers Over and Fixed Price strategies, closing dates, sealed bids, and the seller's absolute right to choose their buyer.
LBTT
Land and Buildings Transaction Tax calculations. Not English Stamp Duty. First-time buyer relief built in.
Property Centres
ESPC, GSPC, TSPC — Edinburgh, Glasgow, Tayside. The solicitor property centres that underpin Scottish property sales.
Estate Agents Act
Listing agreements compliant with the Estate Agents Act 1979, TPO Scotland Code of Practice, and Consumer Contracts Regulations 2013.

Built for Scotland.
Powered by AI.
Run by one.

The estate agency operating system that lets one person do the work of ten.

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