The Platform
Saltire Systems manages the full property sale lifecycle — from the first valuation enquiry to handing over the keys. Every module is built for Scotland and powered by Munro, the AI Overseer Agent.
Meet Munro, Your AI Overseer
Munro is the AI brain of Saltire Systems — named after Sir Hugh Munro, who systematically catalogued every mountain peak in Scotland. It continuously monitors every active sale, reads every incoming message, understands the full context, and decides what to do next.
Not rule-based automations. Not decision trees. Genuine AI reasoning — understanding nuance, reading tone, and making judgment calls. When Munro encounters something it can't handle, it escalates to you with a clear explanation.
Classify
Every incoming message, enquiry, and event is classified by urgency and type.
Reason
Full context assembly — the property, the buyer, the stage, the history. Then AI reasoning about the right action.
Execute
Send the reply, update the status, chase the solicitor, notify the seller. Or escalate to you.
Full lifecycle management
Lead Generation & Nurturing
Meta Lead Ads with Housing category compliance. AI-powered valuation landing pages. Drip marketing campaigns and automated nurturing sequences that move leads from enquiry to valuation booked to instructed.
Enhanced Valuations
AI-researched property valuation reports using verified sold prices from Registers of Scotland (via PropertyData.co.uk), EPC data, Data Zone statistics from statistics.gov.scot, and 10 comparable property searches. Branded HTML reports emailed directly to sellers.
Listing Engine
Two-stage AI interview captures every property detail. Three AI-generated descriptions (factual, lifestyle, investment). Go-live gate ensures Home Report, photos, and all details are complete before marketing begins.
Portal Syndication
Rightmove RTDF, Zoopla ZPG Real-Time Listings, and OnTheMarket RTDF integration. Automatic sync on status changes. SHA-256 change detection prevents unnecessary API calls. Reconciliation endpoints verify portal data matches.
Buyer Pipeline
Every enquiry captured and AI pre-qualified. Budget, mortgage status, chain position all scored. Viewing scheduler with automated reminders. Post-viewing feedback collection via token links.
Offer Analysis
Every offer scored 0-100 by AI. Analysis includes buyer position, price relative to asking, conditions, and chain risk. Strengths, concerns, and a clear recommendation presented to the seller via their portal.
Transaction Management
Scottish missives tracked through 11 milestones — from Notes of Interest to Keys Released. Solicitor panel management. Automated chasing when progress stalls. Entry date monitoring and deadline alerts.
Multi-Channel Communications
Email, SMS, seller portal messaging, and AI voice answering — all flowing through the Overseer Agent. Channel selection based on urgency. SMS for urgent alerts, portal for detailed updates, AI phone for incoming calls.
Documents & Digital Signing
Jinja2 HTML templates rendered to PDF via WeasyPrint. Legally compliant 22-section Scottish listing agreement. Token-based public signing page. SHA-256 document hashing. Append-only signature audit trail.
Social Media Automation
AI-generated content posted to Facebook and Instagram automatically when listings go live, go under offer, or sell. Multi-photo and carousel support. Manual post and retry capabilities.
Agency Websites
Branded multi-tenant agency websites with property search, area guides, team pages, and contact forms. Custom domain support via Cloudflare. SEO metadata, Schema.org JSON-LD, XML sitemaps, and AI search optimisation (llms.txt).
Seller Portal
Every seller gets a personal, token-authenticated portal. Real-time property status, activity stats, offer management (accept, counter, decline), sale progress timeline, and direct messaging with the AI agent.
Analytics & Reporting
Pipeline funnel from leads to completion. Conversion rates, revenue tracking, time series charts, lead source breakdowns, and communication analytics. Full visibility into every aspect of your business.
Command Centre
The estate agent's dashboard. AI chat for asking questions about the business. "Requires Your Action" items the AI has escalated. "AI Is Handling" items for awareness. Today's schedule, stats, and recent activity.
Everything an agency needs.
Run by one person.
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